Click Stream....
Telecom.TV asked this week “Who owns the clickstream? Perhaps we all do!
Whilst we all think we do own the click stream, it is not so clear. The click stream is also only a tiny proportion of the data that you can get as a company. The issue raised about Trust in the article is an important, but it should have asked what we trust companies for. There is a grey area between what we trust a supplier for, what we would trust them for, what by law they could do and what I expect them to do. This is a mind field and opens up opportunities for growth companies who want to take a leadership position where the major brands are too concerned about protection and governance.
