In response to Mark Zuckerberg saying privacy is dead.

The Sunday Times ran an article on Jan 17^th 2010

The article by Richard Woods outlines the change in attitude to privacy presenting the usual vast array of attitudes from don’t care (understand) to I want hide (and will to pay to protect).  The article does not address who owns your data, what rights you have given up or how you turn data into value – but we should all worry.

The key point that is worth bringing out is that whilst you and your data (footprint) has some value, there is more value in knowing who you do things with and how you influence others.  The link is to the “what principal and the who effect” 

Source: Teo "One Nation Under Closed Circuit Television. Our privacy is dead - London "