New companies trading value for your data

Stephanie Clifford a reporter covering advertising and marketing for the New York Times media desk.

Great article by her on my business model number 6 where consumer control their own data and get paid to do so, and model number 5, the incentive to do so.  Here is the chapter on business models

“New companies including WeShop, Aprizi, Blippy and Dopplr are trying to exploit the data that people seem so willing to give up. Some are even allowing shoppers to set what terms they want — free shipping, half-price discounts, only fair-trade products.”