Mobile is unique and marketing/ advertising agencies just don't get it #mobile20 #mobile

http://narrowdesign.com/future/ This is a very simple grad of the biggest marketing agencies in the world - and how their own web sites look. After the shock, it helps to understand why the mobile experience is still not quite there and brands are not really engaged.  You cannot blame fragmentation of the mobile browser market as the only reason.  (main image from http://connect.icrossing.co.uk/mobile-browser-market-share-map_4217)