pipl - is it a guide to how search results will change when search grows up?

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http://www.pipl.com/search/?FirstName=tony&LastName=fish&City=london&State=&Country=UK&CategoryID=2&Interface=1

Pipl is yet another personal search service based on your digital footprint.   If you don't know where to look for data about yourself then this is a (good) dashboard .  However where is the value?  If I compare to Linkedin/ Facebook where I can see the connections and who knows who - I can 'see and touch' the value.  

It does however affirm an issue with generic search results and that is the layout you get ( a ranked list based on a proprietary algorithm) as a return is great for some types searches.  I like the new Google Images return/ response/dashboard to a search, and I expect when Google gets Google profile or google.me working than how pipl have designed their return page will be useful as a guide to them, but not sure what their business model is.   

My take away, I expect to see search return pages (dashboards) become more specific to the type of search that I am undertaking.  And that has got me thinking what are the categories that require unique/ specific responses and not just a generic list where you can buy your way to the top.

Obvious one's to me are (i.e search results displayed in a specific way based on what I am looking for - rather than a list)

people, suppliers, local, maps, images, videos, definitions, knowledge, research, forms, government, technology, comparison, ideas, art, travel....