My Digital FootPrint

http://www.bcs-issg.org.uk/events.html#Privacy_Day BCS ISSG Privacy Day Wednesday 1st December 2010.  To be held at the BCS London Offices, Southampton Street, London. Back by popular demand!  This will be the third “Privacy Day” organised by the ISSG.  It seems that the topic has not gone away.  However, it has evolved.  This year, there will be no discussions on the National ID Card Scheme; some of you may miss this 'hardy annual'. Privacy is still a major issue and this year we will be considering the reaction of society to privacy concerns, some interesting ideas about the relationship between privacy and the internet, the privacy implications of cloud computing and we will also be returning to the EnCoRe project looking at the giving and revocation of consent for use of personal data. A provisional list of speakers and registration information are available on the next event page.

I am speaking at mLife this week in Brighton and will be addressing “The Uniqueness of mobile”  Abstract : There is no such thing as a mobile strategy or a social media strategy or a digital strategy: there is only strategy.  Having a sexy phone in physical form or thousands of applications is not going to make anyone a winner!  Whilst not having them means you cannot compete, trust and understanding of the Uniqueness of Mobile in a multi-screen world is key to differentiation, segmentation, margin, growth and survival. Keywords: uniqueness of mobile, multi-screen, trust, reputation, identity, digital footprint, survival, growth, competition, strategy Outline proposition is that FREE is an exchange for you data, as companies use your data to create a 'new business model' this exchange is about our definition of privacy web data is the current FREE model Mobile provides data that the web companies cannot get, this is why Google has woken up to...

I am speaking at mLife this week in Brighton and will be addressing “The Uniqueness of mobile”  Abstract : There is no such thing as a mobile strategy or a social media strategy or a digital strategy: there is only strategy.  Having a sexy phone in physical form or thousands of applications is not going to make anyone a winner!  Whilst not having them means you cannot compete, trust and understanding of the Uniqueness of Mobile in a multi-screen world is key to differentiation, segmentation, margin, growth and survival. Keywords: uniqueness of mobile, multi-screen, trust, reputation, identity, digital footprint, survival, growth, competition, strategy Outline proposition is that FREE is an exchange for you data, as companies use your data to create a 'new business model' this exchange is about our definition of privacy web data is the current FREE model Mobile provides data that the web companies cannot get, this is why Google has woken up to...

What is interesting about this story is how criminals obtain your data - mostly from physical evidence (aka Erasing David )  and when you look at the advice below it has the same.  However this also relates to my suggestion of New Social Rules for engaging in a digital world - worth reflecting on rules 1, 4, 7, 9, 16, 26 and 30 http://www.attorneygeneral.gov.uk/nfa/WhatAreWeSaying/NewsRelease/Pages/identity-fraud-costs-27billion.aspx New figures from the National Fraud Authority [NFA] estimate that every year in the UK identity fraud costs more than £2.7billion and affects over 1.8million people. [18 October 2010] At least £1.9billion of this is the amount gained by the fraudster. That means that on average, fraudsters gain over £1,000 from every stolen identity. Stolen identities are used by fraudsters to obtain a wide variety of goods, services and benefits in the victims' name; to fraudulently open bank accounts and to commit other frauds. Criminals also use false o...

What is interesting about this story is how criminals obtain your data - mostly from physical evidence (aka Erasing David )  and when you look at the advice below it has the same.  However this also relates to my suggestion of New Social Rules for engaging in a digital world - worth reflecting on rules 1, 4, 7, 9, 16, 26 and 30 http://www.attorneygeneral.gov.uk/nfa/WhatAreWeSaying/NewsRelease/Pages/identity-fraud-costs-27billion.aspx New figures from the National Fraud Authority [NFA] estimate that every year in the UK identity fraud costs more than £2.7billion and affects over 1.8million people. [18 October 2010] At least £1.9billion of this is the amount gained by the fraudster. That means that on average, fraudsters gain over £1,000 from every stolen identity. Stolen identities are used by fraudsters to obtain a wide variety of goods, services and benefits in the victims' name; to fraudulently open bank accounts and to commit other frauds. Criminals also use false o...

PeekYou is a people search engine has launched PeekScore, a free application that sizes everyone’s "digital footprint" And the problem..... is If like me your phone/utility bills are in your full name rather than your adopted shortened name - if you have one name, spelt the same everywhere then the results may have resemblance to reality PeekScore is a rank from 1 to 10, assigned to every person. The higher someone’s score, the “more important” they are on the web. PeekYou calculates PeekScore for every person and updates it often, taking into account the person’s known presence and activity on the Internet, including but not limited to their blogging, participation in social networks, number of friends, followers, or readers, the amount of web content they create, and their prominence in the news and blogs. PeekYou ( http://www.peekyou.com ) is a free people-search engine, whose database contains public records an...

It has long been said that Fear, Uncertainty and doubt sell and Mobile Spy is plays to all these fears in spades Cell Spy http://www.ispymobiles.com/  are offering a new version of their software. Their sales message is "Do you suspect that your child or employee is abusing their SMS or vehicle privileges?  If yes, then this software is ideal for you.  Install this small program directly onto your compatible smartphone you want to monitor to begin recording ."   Personally I find it far easier to speak to my kids and trust them. "Using the Internet capabilities of your phone, recorded activities, logs and GPS locations are quickly uploaded to your Mobile Spy account. To view the results, you simply login to your secure account at the Mobile Spy web site. Logs are displayed by categories and sorted for easy browsing" Important to realise this does happen and it is possible.  The software does require that the person has access to you...

One interpretation of the term “digital footprint” is about a brands reach, influential and consumer engagement. This study shows fashion brands hold eight of the top 10 slots in the second annual Digital IQ Index for Luxury. Only two brands, Louis Vuitton and Ralph Lauren, managed to hang on to their ‘Genius’ ranking, with newcomers, Coach, Gucci, Hugo Boss, Burberry and Dolce & Gabbana making significant investments in the medium in 2010. The Digital IQ Index® measures and ranks a brand’s “digital footprint” across four dimensions: effectiveness of a brand’s site, digital marketing, social media and mobile. The top 10 brands are: 1. Coach 2. Louis Vuitton, Ralph Lauren (tied) 4. Gucci 5. Hugo Boss 6. Burberry 7. Dolce & Gabbana 8. Giorgio Armani, Swarovski (tied) 10. Tiffany Key findings of the Digital IQ Index include: The standard deviation of Digital IQ increased from 29 to 39 from 2009 to 2010 indicating a l...

New Social Rules for Living in a Digital Age If we think about current digital services, such as social media, as a game e.g If Twitter is about getting the best quip of the day or providing some useful info, Linkedin is about proving "my network is bigger than yours", and Facebook is about sharing that "I have a more interesting life than you";  then there must be some new rules for these new games, but what are they? Before the new rules it is, I believe, worth confirming and stating that all of the old rules are still valid, relevant and have not been washed away by this new digital age.  A few examples of old rules that are timeless would include:- 1.       Don't gossip, make things up, slander, steal, pinch or lie 2.       Have evidence and be professional, factual, accurate, honest, and transparent 3.       Engage and treat others how you want to be treated yourself 4...

One tweet from @ GuyKawasaki  about “My Digital Footprint” draws 426 hits http://alturl.com/27vo/pw=PumyN

Our granddad’s had 1 profession for life Our dad’s could have had 1 job for 50 years We are likely to have had 7 jobs over 50 years Our kids will need 7 jobs at the same time and will probably not make 50 years Our grandkids need us to start writing their applications now

October 2010 – Dilbert still proving relevance

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of...

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of...

Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?  The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James  - moderated by Alan Patrick   - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology   and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun.  One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse.  As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of...

http://www.surveymonkey.com/s/unfriend-t http://twitter.com/#!/UnfriendStudy http://www.metro.co.uk/tech/843221-facebook-unfriending-caused-by-endless-boring-updates

They have built an easy way to quickly download to your computer everything you've ever posted on Facebook and all your correspondences with friends: your messages, Wall posts, photos, status updates and profile information.  If you want a copy of the information you've put on Facebook for any reason, you can click a link and easily get a copy of all of it in a single download. To protect your information, this feature is only available after confirming your password and answering appropriate security questions. We'll begin rolling out this feature to people later today, and you'll find it under your  account settings . There is a video on Mark Zuckerberg blog http://www.facebook.com/blog.php?post=434691727130

AVG Study Finds a Quarter of Children Have Online Births Before Their Actual Birth Dates Also read these posts http://blog.mydigitalfootprint.com/creepy-fear-doubt-harm-and-damages-from-your http://blog.mydigitalfootprint.com/why-print-with-never-die-by-a-digital-evangel Great data, but not sure we have thought through why we are doing it or how we keep the data. ---- Uploading prenatal sonogram photographs, tweeting pregnancy experiences, making online photo albums of children from birth, and even creating email addresses for babies - today’s parents are increasingly building digital footprints for their children prior to and from the moment they are born. AVG surveyed mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. In the US, 92 percent of ...

AVG Study Finds a Quarter of Children Have Online Births Before Their Actual Birth Dates Also read these posts http://blog.mydigitalfootprint.com/creepy-fear-doubt-harm-and-damages-from-your http://blog.mydigitalfootprint.com/why-print-with-never-die-by-a-digital-evangel Great data, but not sure we have thought through why we are doing it or how we keep the data. ---- Uploading prenatal sonogram photographs, tweeting pregnancy experiences, making online photo albums of children from birth, and even creating email addresses for babies - today’s parents are increasingly building digital footprints for their children prior to and from the moment they are born. AVG surveyed mothers in North America (USA and Canada), the EU5 (UK, France, Germany, Italy and Spain), Australia/New Zealand and Japan, and found that 81 percent of children under the age of two currently have some kind of digital profile or footprint, with images of them posted online. In the US, 92 percent of ...

The reason for posting a copy of this article is to think about the truth it tells us about digital footprints living forever.  It is easy to build an article about big brother and somehow it is creepy that we are watched (knowingly and unknowingly) and it makes fabulous tabloid headlines.  Creepy increases FUD (Fear, Uncertainty and Doubt) fuelled by headlines and the odd article.   However,  as shown below it is likely that the cost of keeping all data may just be too high and we need to become selective, indeed we may even print it.  Do we have the first flint knife, stone axa or sword and every iteration of them, or just a few and we can work it out - how much (data, evidence) do we really need. The question that should be asked is about damages.  Yes people can be tracked and found, and Google has settled on its fines for 'abuse' with street view but the level of real damages is very low.   Therefore are we far more worried about digit...

The reason for posting a copy of this article is to think about the truth it tells us about digital footprints living forever.  It is easy to build an article about big brother and somehow it is creepy that we are watched (knowingly and unknowingly) and it makes fabulous tabloid headlines.  Creepy increases FUD (Fear, Uncertainty and Doubt) fuelled by headlines and the odd article.   However,  as shown below it is likely that the cost of keeping all data may just be too high and we need to become selective, indeed we may even print it.  Do we have the first flint knife, stone axa or sword and every iteration of them, or just a few and we can work it out - how much (data, evidence) do we really need. The question that should be asked is about damages.  Yes people can be tracked and found, and Google has settled on its fines for 'abuse' with street view but the level of real damages is very low.   Therefore are we far more worried about digit...