#peekyou launches Peek score, sizing your #digitalfootprint - no good if you have several names

PeekYou is a people search engine has launched PeekScore, a free application that sizes everyone’s "digital footprint"

And the problem..... is If like me your phone/utility bills are in your full name rather than your adopted shortened name - if you have one name, spelt the same everywhere then the results may have resemblance to reality

PeekScore is a rank from 1 to 10, assigned to every person. The higher someone’s score, the “more important” they are on the web. PeekYou calculates PeekScore for every person and updates it often, taking into account the person’s known presence and activity on the Internet, including but not limited to their blogging, participation in social networks, number of friends, followers, or readers, the amount of web content they create, and their prominence in the news and blogs.

PeekYou (http://www.peekyou.com) is a free people-search engine, whose database contains public records and Internet data for over 230 million people and is growing every day. The information it collects about specific individuals includes real name, age, sex, physical address, e-mail address, online aliases, photos, blogs, personal profiles on popular websites, interests, schools attended, work history, etc.–and is packaged in individual profiles about each person. PeekYou searches and indexes people just as Google does with websites. PeekYou’s deep data is a unique resource through which businesses can acquire knowledge about their current and potential customers and thus execute highly targeted ad campaigns. The idea behind the database began in April 2006: the website was released a few months later in stealth mode, and now ranks as a top 2,000 web destination.