Behavioural principles that help you sell more & me understand influence!

http://www.slideshare.net/oliverpayne Worth 20 minutes of your time if you are in communication and want to use behavioural principles for sustainable development. And if you enjoy that, make sure you follow Dan Ariely – Predictably Irrational

Why of interest – as much as this helps you improve your message; it helps me understand influence.

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