A Digital Footprint is about all your interactions with digital devices - Tom Tom sell their data on you.

Pressure adds as companies come forward to reveal that they are selling your data - why is this a headline?.   My book is focussed on the topic of exchanging your data for valu  and the business models that are being used.  I have written over 60 blogs about selling your data in the barter for Free.  Whilst I love headlines; can we re-focus from shock to there is an exchange and what value is created!

Article from the Register "TomTom sorry for giving customer driving data to cops"

"Navigation device maker TomTom has apologized for supplying driving data collected from customers to police to use in catching speeding motorists.  According to the register tThe data, including historical speed, has been sold to local and regional governments in the Netherlands to help police set speed traps, Dutch newspaper AD reported here, with a Google translation here. As more smartphones offer GPS navigation service, TomTom has been forced to compensate for declining profit by increasing sales in other areas, including the selling of traffic data.

On Wednesday, Europe's biggest satnav device maker apologized, saying it sold the data believing it would improve traffic safety and reduce bottlenecks, The Associated Press reported.

“We never foresaw this kind of use and many of our clients are not happy about it,” Chief Executive Harold Goddijn wrote in an email sent to customers. He went on to say that licensing agreements in the future would “prevent this type of use in the future.”

With the revelation, TomTom becomes the latest company to raise privacy concerns about location data it holds on its customers. Over the past week, questions have been raised aboutApple, Google, and Microsoft and the location data stored or tracked by the iPhone, and Android and Windows Phone 7 devices, respectively.

TomTom has said that any information it shares has been anonymized, but customers shouldn't take such assurances at face value. Past claims about the anonymity of data sometimes turn out to be horribly wrong – witness the debacles involving AOL's sharing of 20 million searchesand the release of Netflix users' viewing habits. It's not hard to fathom a scenario in which data supplied by TomTom could be used to figure out sensitive information about its users, such as where they live and work. What could possibly go wrong there? ®"