Target Facebook Fans for 44% Cheaper Registrations Says TBG Digital

6th June 2011.

By advertising to Facebook fans instead of non-fans, advertisers can reduce the acquisition cost of registrations by 44%, event signups by 33%, and purchases by 15%. These results of a 4.1 billion ad-impression, thirteen-client test have been exclusively shared with Inside Facebook by TBG Digital, developers of one of the most popular technology solutions for buying huge volumes of Facebook ads.

It is worth a read if the entire article ….

http://www.insidefacebook.com/2011/06/06/target-facebook-fans-cheaper-registrations/