6 models showing different perceptions of all data and my data crossover

When I am asked to present about "Digital Footprints" I often start with a question.  The question serves only one purpose and has not answer but is only to highlight that everyone in the room probably has a slightly different view of what they think is "their data."  Once this is established it tends to remove the ideals that there is a right and wrong solution to dealing with data



Starting at the top left and walking along the top, dropping down and ending up at the bottom right here are the 6 models.  The grey shaded area represents "all data" and the green is "my data".  I define for this example that all data is all data that exists. My data is data created or consumed by me.



Model 1:  The Righteous model.  The vast majority of people will draw the Venn diagram like this - showing that My Data is a small subset of all data and everyone who draws this cannot believe there is any other model. "It is the only logical one"



Model 2: The Visionary model.  A few visionaries who are forward thinking and therefore see that since I will have access to all data at some point, my data and all data are the same and there is no difference between them. 



Model 3:   The Idealistic model. Whilst the vast majority will start with model 1, some do move and suggest that data will exist outside of all data which is private and therefore cannot be accessed by anyone but me.



Model 4: The Evolution model.  Taking the righteous model and realising that my data will live in several places.



Model 5: The Private model. This does not appear often but there are those who want all their data outside of all data.  Always interesting as I never define what rights all data has, but it is assumed by the supporters of the private model that all data is open, transparent and accessible.



Model 6: The replication model.  This is where someone wants to store their data and therefore it is in their control - often as a replication of their data.





This is a useful and simple exercise to get people thinking about their Digital Footprint and where it exists.