Digital Footprint Index. Measuring Digital Word of Mouth


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Way back in 2009 the Zócalo Group (www.zocalogroup.com), a division of Ketchum and Omnicom Group published a report called "Measuring Digital Word of Mouth" and introduced the Digital Footprint Index (DFI).  The DFI was developed to improve a marketer's ability to understand, measure and accelerate where and how brands are discussed and recommended across all social media channels.  Worth re-reading just to see how far we have come in such a short time....