Review of "The New Normal" by @hinssen
http://www.peterhinssen.com/books/the-new-normal/
Good book - quick read for anyone who is already thinking digital.
The book, describes the idea of "The New Normal", a concept that states we are now halfway to somewhere which is a digital revolution. Although we have already gone through a lot of change, what lies ahead of us involves you and I; and our data. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see those who engage get some value from the trade of personal data. Digital has become the New Normal, and this will have an enormous impact on the way companies organise data, their communications with customers and the way they have to be organised internally. Peter presents digital without limits, pointing out that organisations are increasingly faced with customers and consumers who no longer tolerate limitations in terms of pricing, timing, patience, depth, privacy, convenience, intelligence
A number of new rules will apply post The New Normal:
- Consumers will have zero tolerance for digital failure.
- Good enough beats perfect
- The era of total accountability
- Abandon absolute control (client/ server is dead)
- Every interaction with a customer must be viewed as a ‘make or break’ moment for the relationship with the customer.
- IT departments too will have to adopt a new way of working. They no longer have to build pyramids, they must put up tents instead.
- Companies have to adapt their information strategy, their technology strategy, their innovation strategy and the way they are organized internally.
However, we have moved on again.... terms (that you do business on) will become determined at the point of purchase ....
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