My Digital FootPrint

A sneak peek from the screenagers survey, are they more aware about law than we think? The survey is still live so have your say at  https://www.surveymonkey.com/s/NFHR3BF  We will send you the summary results if you complete it ! Read the  philosophy of Screenagers – Brands and Trust The event is this week, Theme :   Screenagers – what do they really think Event :    Debate, presentations and insights When :    Thursday 3rd November Where :   Innovation Warehouse, 1 East Poultry Avenue, London.  EC1A 9PT   www.theIW.org Timing :   From 10.30 to 15.30 Pricing :   From free if you bring a screenager, £35 as an entrepreneur to £95 for a corporate ticket Register :  http://www.summit.mydigitalfootprint.com/

I am speaking next week at  Fresh Thinking Series  and this relates to one aspect of what I will be speaking about. What is your Digital Footprint worth and to whom? The  Fresh Thinking Series 2  gets underway next Tuesday (1st November) in London before moving on to Manchester. Keep in touch with the debate as it happens by following us on Twitter –  @FreshThinkers  – and by following the hashtag  #FreshThinkers .  -----  “We love  FREE . So much so that we don’t tend to question what it means to get something for free; other than when it seems too good to be true, it probably is. This, coupled with the fact that we like to be a customer and not a product, raises some questions in our increasingly digital lives. If we are not exchanging cash for something but there is a trade, what are you paying with? Or to look at it another way, what ‘value’ are we giving away? The reality is that in many of li...

I am speaking at Fresh Thinking with   Tomi Ahonen. Tomi did a blog yesterday Fresh Thinking guest blog   - and this is mine....  “Mobile is to the digital age what the wheel was to the stone age. By its very nature, Mobile puts an interface with the digital world into the hands and pockets of the masses globally. Mobile is THE widest-reaching technology in the world today. And as such has enabled a plethora of situations, context and opportunities for digital engagement and interactions. But do we truly understand what we’re getting ourselves into? Today’s reality is that you leave tiny digital traces of where you have been, when and how often, using what device, and who with, each and every time you interact with technology. So what are you doing to manage your footprints in this digital age ? We are all digital citizens of the world which means we all have rights and responsibilities. There is a great emphasis on the protective   rights ...

GSMA's 2012 awards programme includes the category ' Best Technology Product or Solution for Safeguarding and Empowering Customers '. This category is awarded for the best use of technology that enables users of mobile services to safeguard the privacy and security of their data on their mobile devices or that enables mobile operators and service providers to effectively manage and protect networks and their customers. As the mobile services eco-system expands and diversifies at an increasing pace, it is becoming increasingly difficult for mobile users to understand how best to protect and manage their privacy and the security of their data. This award is intended to encourage and recognise the development of effective solutions to these challenges - if you, your company or someone you know is developing solutions right now then this award could be a great vehicle to promote such efforts. The Awards are judged by an international panel of influential industry ...

source : Mike Arauz @mikearauz    [slideshare id=1312055&w=425&h=355&sc=no] 

Facebook has added a new metric to gauge the health of a page: “People Talking About”  but like all conversations and trends, gossip appears interesting but usual lacks facts. Whilst I am sure  “People Talking About”  will have a lot of "something" it will be minus any value.  Some of us create and some consume  but consumer don't exit in an ecosystem as there cannot be an end person or no eco-system... QED - so lets talk to each other as we look like an ecosystem.

Video from Adam Kmiec: How to deflate the hype of social and give a reality check.  Application for me is to identity and  Big Data. <div style="font-size: 11px;padding-top:10px;text-align:center;width:560px">Watch live streaming video from digiday at livestream.com</div>

In Summary : I agree Comments on the video 1.  We are screening - screens are everything             My words are the 6 screens of life: http://blog.mydigitalfootprint.com/?sort=&search=screens+of+life             There is no-one screen, we are in a multi-screen world, and we all want to control it all (but this is the wrong model) 2.   Interacting : with screens             It is watching you             Adaption to what your doing: http://blog.mydigitalfootprint.com/could-your-digital-footprint-form-a-unique-us             My question... do we want a digital representation of paper or do we start with digital 3. Sharing : it's all in the maths of scales  ...

October 2011 CDT released a paper on Data Retention Mandates: A Threat to Privacy, Free Expression, and Business Development. Data retention is an Internet policy and human rights issue that has arisen throughout the world, from Argentina to South Africa, from the US and Europe to South Korea. These policies are often driven by law enforcement dissatisfaction with the amount of information that service providers collect and retain in the ordinary course of business.  In response, governments have imposed or considered legal mandates requiring service providers to retain certain data about all of their users for specified periods of time, even when that data no longer is needed for a business purpose, and even where only some users are suspected of wrongdoing. Generally, under these data retention mandates, the data must be collected and stored in a manner such that it is linked to users' names or other identification information. Government officials may then request access to t...

source http://www.schools.com/visuals/facebook-and-college.html

The Facebook ad just recommended I look at http://www.search.mylife.com - so I copied the domain and did..... So here is a service that promises to tell you about what the web knows about you or who is searching for you, but it needs you to tell it who you are so it can tell you what you told it back - and you get to pay for it as well. Not the best Digital Footprint service I have uncovered.

  source : http://www.adexchanger.com/

Background Trust and Brands are interwoven like the double helix of DNA. A Brand is much more than the image, logo, name, awareness, experience, campaign, product or trademark. Whilst all of the above (and more) are essential components of a brand, the brand itself is the meeting of an ‘intention’ and a ‘promise’, a confluence that involves Trust. A recent Interbrand survey valued Coca-Cola at US$73 billion, Microsoft at US$70 billion and IBM at US$53 billion. Underpinning that value lies the experience the brand provides to it’s customers. The consumer experience comprises many things. Today, the iPhone is a textbook case of a brand leveraging a consistent customer experience for it’s customers. The iPhone, and many other leading brands, provide both the experience and the Identity for the customer. My favourite example of a brand with timeless trust is  Patek Philippe . The watch is called a ‘chronograph’. There are no prices o...

Original source: http://advertising.yahoo.com/article/mobile-modes.html Comment - The consumer only does what they already do, as the brain is the laziest organ and requires too much energy to change; so it doesn't and other reasons why behaviour continues until we can change it...... How to Connect with Mobile Consumers The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging. Similar to PC, the key to success in mobile advertising lies in understanding how to map advertising tone, format and call-to- action to our understanding of the consumers’ mindset as they browse on their mobile phones. Yahoo!’s Mobile Modes study takes...

Nik Cubrilovic,  Entrepreneur, hacker and writer original http://nikcub.appspot.com/logging-out-of-facebook-is-not-enough Whilst the Important Update say Facebook has responded and issued a fix for this issue. See the  follow up blog post "Facebook Fixes Logout Issue, Explains Cookies" I am very grateful that there are people about who go looking for this ....

Myers-Briggs is a series of questions ranging from traditional  to a  shorter four-question . However, could a similar test figure out ahead of time how to match personality with a unique user interface based on your digital footprint?

If retail could be summarised as understanding intention, purchase behaviour, payment decision and settlement - then companies in payment only know a very small part of your digital footprint - but is it the most important part?

Citi analyst Mark Mahaney put out a research note with comScore data that showed Facebook had passed Google in terms of time spent online. Mahaney observed: Looking at % of Total Time Spent by the top 5 sites in August, Facebook, for the first time took the top spot with 41.1B minutes followed by Google with 39.8B minutes. Yahoo! fell to the 3rd spot with 37.7B minutes. Also, Yahoo!’s share of time spent in Q3 QTD slid to an all-time low of 9.3%. On a separate note, Google’s management noted that its number of global users crossed the 1B mark for the first time.

original article : http://www.gsmworld.com/newsroom/press-releases/2011/6474.htm Privacy Concerns Can Prevent Consumers’ Engagement with Mobile Internet Services The GSMA announced the results of a study of more than 4,000 mobile phone users in Singapore, Spain and the UK, which sheds light on privacy issues, particularly relating to the use of the mobile Internet and mobile applications. The research follows the January publication of the GSMA’s Mobile Privacy Principles, which were delivered through the close collaboration of leading mobile operators, with input from other players in the wider mobile ecosystem, and described the way in which mobile consumers’ privacy should be respected and protected. “The research shows that to realise the full potential of mobile Internet services, it is imperative that ways are found to strengthen consumer confidence and trust by giving users meaningful transparency, choice and control over how their personal in...

Download Full Report: http://www.focusmobile.co.uk/docs/StateMobileUKSept2011.pdf

If the web is a "Social" something then this equals Facebook, Xing, Twitter, LinkedIn Google+. But social could mean.... "see what your friends are searching, buying, watching, liking, saying or doing" "buy together and recommend "filtered by who you know" "what's trending" "where are my friends right now or where will they be" Given that a social graph is a digital map that says, "This is who I know." It may reflect people who the user knows in various ways: as family members, work colleagues, peers met at a conference, high school classmates, fellow cycling club members, friend of a friend, etc. Social graphs are mostly created on social networking sites like Facebook and LinkedIn, where users send reciprocal invites to those they know, in order to map out and maintain their social ties. And an interest graph is a digital map that says, "This is what I like." As Twitter's CEO has remarked, if you se...

10 great insights about Twitter (are in fact about us and our behaviour), the rest are here..... http://econsultancy.com/uk/blog/8049-10-twitter-infographics

original from RWW http://www.readwriteweb.com/enterprise/2011/10/california-gets-reader-privacy.php California 's Reader Privacy Act  has been signed into law  by Governor Jerry Brown. The bill was authored by California State Senator Leland Yee, and sponsored by the Electronic Frontier Foundation (EFF) and the American Civil Liberties Union (ACLU). The act will become law in 2012, and provides similar privacy protections to those that are enjoyed by library patrons. That's good news for California residents and businesses, but it's still not enough. The law, which will take effect on January 1, 2012 only applies to books and eBooks. It means that government or third parties won't be able to demand access to reading records, without proper justification and transparency about how the records are disclosed. The  fact sheet from the EFF and ACLU  (PDF) notes that government entities must obtain a court order and give the book seller or provider the opportu...

CDT joined in a  "friend of the court" brief   filed at the U.S. Supreme Court in what could be one of the major Fourth Amendment cases of the decade, U.S. v. Jones, which poses the question of whether the police can plant a GPS device on a person's car for 24/7 tracking without judicial oversight. The brief says: The issue before the Court in this case is not whether GPS tracking ever may be used by the government. Rather, it is whether the government must obtain a warrant in order to employ this technology. CDT's brief was filed jointly with our frequent partner in Fourth Amendment cases, the Electronic Frontier Foundation.  Several things make the brief special.  First, it is also signed by four technologists, whose expertise lends special credibility to the brief.  Moreover, one of the four is Roger Easton, often called the father of GPS for his groundbreaking work at the Naval Research Laboratory.  The other three represent the current ...

  The Kindle Fire has a new-cloud Internet browser, Silk, and it has raised some new questions with regards to privacy .   It appears that all of your web surfing habits will transit Amazon’s cloud… just like Google AdWords and Facebook who are also recording/ watching you.   However, Amazon Silk functions in a new way which is unlike anything else currently on the market. Ordinarily, most web browsers such as Safari, Explorer and Firefox connect internet users directly with websites, but Silk filters everything through Amazon’s own cloud-computing services. The company argue that this enables the mobile web experience to be carried out at almost double the speed at which websites currently load.   The privacy brigade say there may be other unintended consequences, stating that the web tracking also applies to secure connections, meaning in theory that Amazon could keep a log of communications made during other online transactions an...

Source : http://smartdatacollective.com/wearecloud/40960/world-data-infographic?utm SOURCES: Cisco; comscore; MapReduce, Radacti Group; Twitter; YouTube A collaboration between GOOD and  Oliver Munday , in collaboration with IBM.

October 2011. HBR has an interesting take on the future of marketing, one where consumers will be in greater control of their own data and choose the information that they are going to share with their customers, a form of Personal Data Management, or as HBR calls it, Personal Identity Data Management. Being able to sell your digital profile to marketers for discounts and special offers will form the basis of mass personalized marketing, and will pull the next revolutionary wave of web businesses forward.  Consumers Are Ready To Manage Their Own Data

Tony - no Apple fan boy, but deeply respectful of a master craftsman  

Update -this is 2011 post. However with covid19 and thinking about conferences using two screens, this world of many screens has just become timly. --- I have written about the "Screens of Life" many times and have focussed on what will happen in a multi-screen world; as the ideals of control and data ownership become complex. This is a short video about the future of screens but think about sitting in front of the big screen ( TV) with an interactive information screen (tablet) and using your small screen (mobile) to tweet about what you have round/ seen.... we are in a multiscreen world but who controls what and where is your data?

Forrester Research has finally caught up with some future thinking on “personal data management.” In their  new report they care to forecast that shifts in the economy will allow consumers to gain control over all of the data available about them online. This will be achieved primarily though the use of “personal data lockers,” or individual repositories where individuals can store and access their data to share and sell with marketers. Currently, the data economy is balanced towards advertising. Often, consumers don’t understand how their data is being tracked, collected, and sold, while those that do understand the complexities of data tracking don’t have the resources to protect their information. - well in simple terms. There is a perception that as more and more consumers become aware of the significant value created from sharing their data, they will dig in their heels and demand more control over their "personal/ behaviour/ ...

"Data Happens" and with out it we cannot accesses or get value from digital services.  So do we fight it or do we make better use of it.?