My Digital FootPrint

 [slideshare id=10027076&w=425&h=355&sc=no]  The full words are also here : http://blog.infochimps.com/2011/11/04/the-past-present-and-future-of-data/

This image is from Corrado Moiso blog  and his write up is there about the diagram  “Personal data negotiation ” would create the opportunities to have a more rich and fear marketplace on the personal data, by enabling the so called “ The Economics of Personal Data and the Economics of Privacy ”. Individuals can trade the conditions for enabling 3 rd  parties (service providers, data brokers, …) to access some of their data, with the possible involvement of an actor play an intermediary role. Individuals and 3 rd  parties can agree on which data are disclosed, possible neutralization filters, etc. and on the benefits for individuals (in terms of money, free access to services, etc.). In this way, individuals can be more actively involved in the exploitation of their personal data (at least to achieve a greater awareness on the data disclosed to have access to free services).

Midata - access and control your personal data, this is the UK governments  Consumer Empowerment Strategy for data…. The three main objectives of midata are to: secure broad private-sector participation in the project, with a key number of businesses agreeing to release individual, personal data to consumers let consumers access and use their data in a safe way encourage businesses to develop innovative services and applications that will interpret and use the data for consumers Agenda 1: consumer data  “Giving people back their data” is billed as putting the customer back in control when forming or reviewing a relationship with a vendor. Sorry but this misses the point totally and most users don’t want their data. We generate vast amounts of data in creating and consuming. You will get zero understanding our consumption patterns based on the data – you need the algorithm and the output. Please start protecting those who want to give d...

Source : http://www.veracode.com/

The Social Graph is not a graph A graph is static representation with no concept of real-time. It is the balance sheet of finance, a snap shot. Real-life relationships are a complex mix of history, memory, values and now – they are not a single connection and time cannot express the value. The Social Graph is not Social Social needs “ signals ” not comments/ opinions/ likes or tweets and the ability to fade So what model do we need? Do we need a perfect model of what we already have (a digital version of life) or do we want some value.  The value today is “ staying in touch ” the value for a business may be “improving decision making” but what is the next value for the digital engaged citizens given that it is not Facebook or G+.   If the value or a mobile phone has changed from where it started…. where next for my social graph?

blog slides.ppt Download this file I got into trouble again last week in a board presentation by telling it straight that the Brand did not own a customer nor their data!!! Was not Mr Popular and not sure I’ll get asked back :( So who owns data ?  Probably no-one and “we all” just have some rights of access at some time…. Previous blogs on this topic of ownership of data 6 models showing different perceptions of all data and my data cross over Is there a relationship between My Data and Identity Is there a relationship between My Data and My Rights Things to think about… What does that contract say about access to your data and rights of return and in what format? If the party holding your data is shut down/ (bankrupt) what controls are left over your data? Is it an asset to be sold to repay creditors? Who owns the descriptors/ tags/ metadata to your data in the database? Who owns the analysis of your data? What rights have you gran...

ThinkUp is a free, open source web application that captures all your activity on social networks like Twitter, Facebook and Google+.   With ThinkUp, you can store your social activity in a database that you control , making it easy to search, sort, analyze, publish and display activity from your network. Small print - All you need is a web server that can run a PHP application.

In a study from  Edgerank  discovered new insights into the value of Facebook comments and likes. Every time a post gets liked, it receives approximately 3.1 clicks. For every comment, a post will receive 14.678 clicks, which is 4.73 times or almost 5 times as many clicks as a like. Edgerank also examined shares and clicks by day of the week, and discovered that Wednesday had both the highest shares and clicks ratios. More results and graphs are on their blog.

I have a survey running at the moment investigating the relationship between Screenagers, brands, trust and privacy…..  https://www.surveymonkey.com/s/screenager_survey So Square , the mobile payment acceptance tool is adding loyalty rewards for Square Card Case users. With Square 2.2, merchants who integrate with Square’s  mobile wallet app Card Case , will be able to now identify and reward loyal users. They can set rewards based on a number of visits or a total amount spent at the business, and when the customer reaches that mark, the merchant can apply a discount to their purchase. It could be something like a 50 percent off discount or a free item. Merchants can tell a customer of the deal when they order and the discount will be noted in a user’s Card Case app. Here is the rub from the survey results so far…. On payments we don’t want anyone to know anything; it is payment and that is that. Loyalty means loyalty – not distorti...

Pew Research  found that’s the “major reason” given by six of every 10 users of Facebook, Twitter or LinkedIn is “staying in touch.” And half of the people surveyed said the ability to reconnect with old friends played a “significant role” in using social networking. Other key findings include: – Only 11 percent of Twitter users said the major reason they used the microblogging service was to follow celebrities or politicians. – People ages 50 to 64 were more likely to use social networking sites to connect to others with a common hobby or interest. – Only 3 percent said they used social networks to find romantic partners.

Image http://freedomforbidden.blogspot.com/2010/09/what-can-you-do-and-what-you-cant-do.html According to Search Engine Land  Google is indexing Ajax/JavaScript content. November 11 - This update means comments made on Facebook and the sites that use services such as the Facebook Comment Box “can” now be appearing on Google search result pages. You can run but you cannot hide!

There are so many – here are the links The first one is here http://www.identropy.com/blog/bid/77844/Commonly-Used-Acronyms-in-Identity-and-Access-Management And the second is here http://wiki.idcommons.net/ID_Related_Standards

  This is a straight cross post from Kaliya (identity woman) and link to the original… The issue is who decides on names … this should be set in the context of who owns brands (G+), facebook pages and who had the rights to change/ amend/ delete them…. The Nymwars and what they mean: summary of my posts to date. For those of you coming from the  Mercury News story on the NymWars exploding ... I STILL have my Google+ profile suspended for using a  [  .  ] as my last name.  Prior to that I had "Identity Woman" as my last name and prior to that... before I ever got a G+ profile and since I started using Gmail and Google Profiles I had a   [  *   ]as my last name. [see the complete list of posts about this whole saga below] It is my right to choose my own name online and how I express it.  Names and identities are socially constructed AND contextual... and without the freedom to choose our own names, and the...

So a while ago I posted 33 new digital rules about living in a digital age and one of them was unfriending is real.  Love this video and the  second annual “National Unfriend Day , [youtube http://www.youtube.com/watch?v=OK5cyXac48Y]

The first post on facts or opinions this was my agreement with Peter Drucker However, Sam Arbesman (picture) from The Kauffman Foundation also points out that most facts change over time. There are few absolute truths. He introduced the notion of “mesofacts”, warning that “your reality is out of date” and that “whatever period we are born in we view as the state of affairs”. Facts (averages of facts) obey (mathematical) rules: half of scientific data changes in about two generations. Many of our decisions are based on outdated facts. “Are your facts up-to-date?” If data has a half life, opinions rule…..

Image http://briefmobile.com/opinion-siri-will-change-the-way-we-interact-with-our-phones Loving these stories of the hackers who have enabled Siri to control home heating and starting your car So touch made computing human as we now all have stories of our kids swiping the TV in an attempt to change channel, but now voice control.  Voice control is not new (I worked on some code in 1988 for GEC Marconi for controlling Tanks), it has just not very reliable enough to make it easy.  If you are Indian, Scottish and probably many other national languages you will know all the problems. However, in the world of voice control it is just another interface and it just more data – it is however more human.  But as a human we have actuators and sensors.  As of today we appear to be separating them in computing worlds and this will cause a problem.

How often to I go on about value from data – so this is a little self-justification post based on a report that backs my opinion, so I must be right!  :) Source: MIT SMR  or  IBM  2011 Analytics Study of 4,500 executives The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year. However, there is still much, much work to be done. The study found that the majority of organizations are using analytics to manage financial and operational activities, but are less likely to rely on analytics-based insights for decisions in other key areas.  Tellingly, only about half of the advanced ...

How often to I go on about value from data – so this is a little self-justification post based on a report that backs my opinion, so I must be right!  :) Source: MIT SMR  or  IBM  2011 Analytics Study of 4,500 executives The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year. However, there is still much, much work to be done. The study found that the majority of organizations are using analytics to manage financial and operational activities, but are less likely to rely on analytics-based insights for decisions in other key areas.  Tellingly, only about half of the advanced ...

How often to I go on about value from data – so this is a little self-justification post based on a report that backs my opinion, so I must be right!  :) Source: MIT SMR  or  IBM  2011 Analytics Study of 4,500 executives The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year. However, there is still much, much work to be done. The study found that the majority of organizations are using analytics to manage financial and operational activities, but are less likely to rely on analytics-based insights for decisions in other key areas.  Tellingly, only about half of the advanced ...

How often to I go on about value from data – so this is a little self-justification post based on a report that backs my opinion, so I must be right!  :) Source: MIT SMR  or  IBM  2011 Analytics Study of 4,500 executives The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year. However, there is still much, much work to be done. The study found that the majority of organizations are using analytics to manage financial and operational activities, but are less likely to rely on analytics-based insights for decisions in other key areas.  Tellingly, only about half of the advanced ...

How often to I go on about value from data – so this is a little self-justification post based on a report that backs my opinion, so I must be right!  :) Source: MIT SMR  or  IBM  2011 Analytics Study of 4,500 executives The global survey of executives, managers and analysts, released by MIT Sloan Management Review and the IBM Institute for Business Value, finds the information ‘haves’ — companies with in-depth experience with analytics technologies and methodologies — increasingly saw competitive advantage, and were more than twice as likely to have outperformed their analytically challenged peers over the past year. However, there is still much, much work to be done. The study found that the majority of organizations are using analytics to manage financial and operational activities, but are less likely to rely on analytics-based insights for decisions in other key areas.  Tellingly, only about half of the advanced ...

eBay announced it is buying New York startup Hunch , a recommendation engine for its “taste graph” technology to help improve its recommendation services.  This allows eBay to focus on the interest graph * what you search for and buy) and add this to social to create more commerce.  eBay has the advantage of the widest product catalogue and no inventory but needs to find a better way to compete with Amazon. Well done to the team at Hunch.  co-founders Chris Dixon, Tom Pinckney and Matt Gattis are staying on board. Caterina Fake, who also co-founded Flickr, has already stepped away.

This is a topic I keep reading about – with a lot of opinions The question here is about filtering all the noise to get you what you want… If trust, reputation and authority are keys to digital filters then Brands should win and therefore Google will favour them.  Back however to the question about who writes the algorithm and code and how are they personally biased towards what they favour?

There is a great article here about Gerrit Visser who has been digitally curating content since “just after the internet was invented” in 1996. Quoting “I think the curator (not the strategist) will have four main roles: Searching, filtering and selecting content  to become a taste-maker for the target audience. Providing curatorial leadership  to help other workers within an organization understand what makes valuable content for the brand — so they can be enlisted to create and maintain content based on these evolving criteria. Spotting trends, and feeding these to the strategists  who will use them to help define future direction. Distributing  — identifying channels and fine-tuning them.” Looks a lot like what I try to achieve here at blog/My Digital Footprint and I massively depend on recommendations and comments from others …..

infographic from  Jess3  - a creative agency that specialises in data visualization

Artwork:   Rachel Perry Welty,   Lost in My Life (Playmobil),   2010, pigment print   HBR has an article about Know What Your Customers Want Before They Do  - you need to register to read it in full …. But well worth it – There is also an article in Ad Age on the same theme " Here's My Personal Data, Marketers. What Do I Get For it?" however if in a rush, here is the summary. I like the article as it mirrors the ideals and principals of “My Digital Footprint” -           because of your data we know what you want to do before you do -           we can effect / distort your buying behaviour -           loyalty is not rewarding customers for behavioural change -           we can make it better/ easier/ faster -         ...

The  Wall Street Journal  posted excerpts from a debate  danah boyd , Stewart Baker , Jeff Jarvis , and Chris Soghoian on privacy. In preparation for the piece, they had them respond to a series of questions. Jeff posted the full text of his responses  here and here are Danah’s I am not going to repeat their excellent work here; just added a few summary comments…. Privacy matters: Public matters Old rules, laws and regulations created for what was needed – we do need to rethink Harm is personal and difficult to measure We do want the ability to have both better control at a big level and more detailed/ refined choice The regulator needs to protect the vulnerable and have some teeth Should citizens be allowed to hide in private – no Should citizens be allowed a voice in public – no

The US national identity strategy NSTIC (National Strategy for Trusted Identities in Cyberspace) is to receive $16.5 million some $8 million less than requested.  Jeremy Grant [leader] said the bulk of the money will go to fund pilot projects around such issues as privacy, and the rest will admin and overhead….. In April 2011 NSTIC  outlined the rules for an “identity ecosystem” to be built and managed by the private sector. The NSTIC effort is now under the control of the Commerce Department. The program is not about a national ID card, but about an infrastructure to help stimulate and secure online interactions and transactions.   NSTIC.pdf Download this file

So the infographic is from http://www.lifeinsurancefinder.com.au/  An Australian comparison site for insurance, therefore looking for hits and sales  :) They have a walk through webpage that talks to : Digital Privacy After Death - What Will Happen To Your Online Profile When You're Gone? Why You Should Get a Digital Will & A Digital Executor Personality Predictors + Artificial Intelligence = Digital Resurrections What Will Be Determined to be of Digital Importance & How Will it be Preserved? It is a good resource and well researched and I am delighted that they touched on issues for business owners, however, all Will’s become public at death so please don’t put your identity and passwords in any document.  Further the site does not address the thorny issue of “shared”  accounts. This could be the family email account that is in the name of the person who died. <br />Produced by Life Insurance Finder

Just having a lunch time chat about the following scenario..... "What happens when the camera in your mobile looks at you and decides that you are not a white, young, west coast male who is wearing a turtle neck; and therefore changes the interface to make it hard and difficult to use, therefore putting you off the device so you will not dilute the brand image.  However for the right person - it will be beautiful." Where did this comes from Developer Hacks Siri to Control More Devices, Makes it So Much Cooler and that it does not work too well for those with a Scottish or Mexican accents -

Here is the thinking, which has wider implications than a small change at Google…. If you took a complex algorithm and asked a 15 year old, a 30 year old and a 65 year old; both male and female, from different countries, using different computing languages and compliers to cut some code: will you get the same output from the same test datasets using the different implementations of the algorithm? – Probably not! So changing the algorithm is one thing; changing compliers (and who coded that), language and the age, sex, experience (life and skills) of the coders is another……but we depend on them. Yes there are tools to help ensure maintainability, supportability, scalability, performance and conformity but we do have a massive and increasing reliance on the coders ethics and lack of bias in the way the interrupt an algorithm……just wondering who is thinking about this as well. Why this is important to digital footprints. Someone you don’t know...

Screenagers, generation Y, millenials, digital natives, the facebook generation…is a collective of young and digitally engaged communicators. We heard from Jessica Riches ,  Ellie Berney , Angelique Schierz-Crusius , James Hartt   - at the Summit Another PR oriented write up from Firefly is here   Some highlights 1. They get private and know how to compartmentalise 2. They are sure who theirs friends are, but have not thought about the issues of professional friends (phew) 3. They are always social - even when with others and screens 4. They get brands, data and what is going on 5. They are the educators of us, younger siblings and grandparents 6. There is not a unified view of what you will use this for If you are interested in this topic - please have a look at this survey ..... https://www.surveymonkey.com/s/NFHR3BF

United States v. Jones . This is the GPS case argued at the Supreme Court last week and is specifically about whether police needed a search warrant to place a GPS device on a suspect’s car and monitor his movements for 28 days, but the Court’s holding could have a much broader effect. Several justices seized upon a very important question: How much data is too much before allowable surveillance crosses the line into an invasion of privacy? Derrick Harris write up is on  GigaOM .  Worth reading and then The Judicial Response to Mass Police Surveillance   http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1956787

According to an FT article  O2/ Telefónica are in trial to provide users full control over how personal details can be used in activities such as marketing and financial services. The service will also reveal exactly what information is held by O2 and also how it can be used.  The plan appears to be a discretionary approach allowing customers to select the level of involvement by allowing incremental increases or decreases, depending how much each wants information to be used to offer personalised goods and services. Whilst Dunne said the scheme was about “digital confidence”, it this about a First Mover Advantage or Brand Value? Our research shows that data transparency is a leader to maintaining brand value and this allows access to the use of data and creation of new wealth.  All in all - a good move but lets see how the implementation looks....

Love the tag line "data with benefits"  AdAge  covered both Personal their article "personal data is the new oil" - which it is as long as you can exploit it .... Personal Blog/ Launch http://blog.personal.com/2011/11/personal-launches-in-open-beta/ Kaliya (identity woman) write up is here http://www.identitywoman.net/personal-a-personal-data-service-is-live#utm_source=feed&utm_medium=feed&utm_campaign=feed

The evolution of Digital Data Questions     These are the questions that seam to evolve as I step senior exec's through data that creates value..... irrespective of industry!     Opening statement Big Data and My Digital Footprint       3 mins in How big is the value creation opportunity and how far will it move the dial?     Finance Director  (who has something more pressing to do) 4 mins in What data should we collect?     Marketing Director  (trying to steer the debate) 5 mins in What data do we collect and is there a gap?     Strategy Director  (justifying research ) 7 mins in How good is our data (integrity)?     Operations Director  (realisation) 8 mins in What data is protected by law?     Legal Council  (let's stop this stupidity and grow up) 8 mins in Which jurisdiction are we in ?     Legal Council  (I'll make is hard and complex) 10 mins in How do we ma...