personal.com is now open

Love the tag line "data with benefits" 

AdAge covered both Personal their article "personal data is the new oil" - which it is as long as you can exploit it ....

Personal Blog/ Launch http://blog.personal.com/2011/11/personal-launches-in-open-beta/

Kaliya (identity woman) write up is here http://www.identitywoman.net/personal-a-personal-data-service-is-live#utm_source=feed&utm_medium=feed&utm_campaign=feed