Should we teach screenagers, or should we learn from them?


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Screenagers, generation Y, millenials, digital natives, the facebook generation…is a collective of young and digitally engaged communicators.

We heard from Jessica Riches,  Ellie Berney, Angelique Schierz-Crusius, James Hartt  - at the Summit

Another PR oriented write up from Firefly is here

 

Some highlights

1. They get private and know how to compartmentalise

2. They are sure who theirs friends are, but have not thought about the issues of professional friends (phew)

3. They are always social - even when with others and screens

4. They get brands, data and what is going on

5. They are the educators of us, younger siblings and grandparents

6. There is not a unified view of what you will use this for

If you are interested in this topic - please have a look at this survey ..... https://www.surveymonkey.com/s/NFHR3BF