Who owns your data?
I got into trouble again last week in a board presentation by telling it straight that the Brand did not own a customer nor their data!!! Was not Mr Popular and not sure I’ll get asked back :(
So who owns data? Probably no-one and “we all” just have some rights of access at some time….
Previous blogs on this topic of ownership of data
6 models showing different perceptions of all data and my data cross over
Is there a relationship between My Data and Identity
Is there a relationship between My Data and My Rights
Things to think about…
What does that contract say about access to your data and rights of return and in what format?
If the party holding your data is shut down/ (bankrupt) what controls are left over your data? Is it an asset to be sold to repay creditors?
Who owns the descriptors/ tags/ metadata to your data in the database?
Who owns the analysis of your data?
What rights have you granted for a third party to inspect, hold, transfer, sell, inspect your data?
Who can delete your data and for what reason?
What time period is the contract value for?
What terms did you collect the data under?