This was a project I worked on for SWIFT*, lead internally by Peter Van Auwera along with the Identity Gang: Gary Thompson , Doc Searls , Kaliya Hamlin , Drummond Reed , Andreas Weigend , Craig Burton , Mary Hodder , Don Thibeau , Scott David , and Peter Hinssen . *SWIFT is the Society for Worldwide Interbank Financial Telecommunications and is a global organization that each day handles financial transactions such as wire transfers for more than 9,000 banks, is preparing an expansion into data banking – helping to secure all types of digital exchanges. The question: Can SWIFT succeed in doing what Microsoft and other tech titans famously failed to achieve and build something that is useful in the identity space? Microsoft tried to introduce something similar 10 years ago with its Passport and Hailstorm initiatives; Intel, Sun, Oracle and AOL attempted to develop such a service through a group called The Liberty Alliance Background: Data is becoming a new type of raw mater...