Stats on How the US is watching and the migration to mobile and multi-tasking
Nielsen's 2011 State of USA Media: Consumer Usage Report
Why interesting - Who controls who in a multi-screen world?
Now that we have (probably!) arrived in a multi-screen world with TV, Mobile, Tablet, PC, notebook and screens in the home, car, elevator and plane there are new issues we face:
- Who has our attention and for how long?
- What screen is prime and what is the slave?
- Are all screens just companions?
- Who wants control you and you experience?
- Should control be from your device or in the cloud?
The debate is now who wants to control you, where they can exercise control from and what does the business model look like?
