The closed loop feedback business model - the word is spreading.

By background I am an engineer (electronics, maths and computing) and was bought up on control systems and feedback loops. I wrote extensively about the closed feedback business models for the web in Mobile Web 2.0 and now in My Digital Footprint – The approach is to collect data, analysis the data and then use the output to create a feedback loop which when combined with any real action/ activity – provide a stable closed loop control system – which is the business model.

I love it when others use the same old theories and engineering principals to show that taking the measurement of output back to the beginning to compare and contrast with reality gives a stable solution.

Our issue is still which signal to listen for…pulse, waves, spikes or trends

Image source : http://darmano.typepad.com/logic_emotion/2011/11/data.html