The influence view of content @sheldrake

Categorising media as Paid, Owned and Earned isn’t particularly useful. In fact, it simply appears to reinforce increasingly irrelevant functional silos. The Influence View of Content aims to establish something more useful. It’s a perspective that seeks to help influence professionals think about how influence goes around and comes around in line with the Influence Scorecard framework.

[youtube http://www.youtube.com/watch?v=4ZX9_Skc6Qg]

Source : http://www.philipsheldrake.com/2011/11/the-influence-view-of-content-0-1/