Social commerce, fact or fiction?

Social marketing company Argyle Social spoke to 566 online retailers ranging from big brands to niche sites to find out how the social commerce revolution is taking shape. The results indicate that retailers have been somewhat slow on the uptake, with only 17% featuring products on their Facebook page and just 4% enabling check-out functionality. Furthermore, less than a quarter (23%) of those surveyed offered users deals through Twitter, while 29% featured deals on Facebook.