Report: The Rise of Digital Influence and How to Measure It by @briansolis #altimeter
The Rise of Digital Influence from Altimeter by Brian Solis
The potential for influence is unknown but gut says big. Klout, PeerIndex among many others want to measure who you know, what you say, and what you do, and attempt to score or rank your ability to influence those to whom you’re connected.
Social network users are being influence by these scores and are now starting to think how they connect and communicate to improve their stature within each network (reverse gamification). On the other side of the equation Brands are taking notice as these services also help identify individuals who are both connected and relevant to help expand reach into new media and markets.
Here is another report on the same topic and worth reading as it takes all views are building insights
