Is Your Facebook Like Worth $174.17?
According to this study, your Likes of a brand on Facebook are worth about $174.17 to that brand. The reality is that Facebook fans spend more money on the brands they like—$116 a year more than nonfans—even if their income was equal. In addition, those who liked brands were 18% more satisfied with the brand and 11% more likely to continue buying the brand. We know what we like. Great insight!
Syncapse, a social intelligence company, conducted a study with more than 2,000 Facebook users who liked a brand and considered a Facebook user's product spending, loyalty, recommendations, brand affinity and more to come up with the number.