Where Privacy by Design is heading - good report

Report in full is here

.....However, like our current dependence on fossil fuels, Big Data’s current use of personal information is unsustainable, increasingly resulting in “pollution” via
privacy infringement. At the moment, individuals have little, if any, control over
their information’s use and disclosure in Big Data analytics. In addition to a host
of privacy concerns, this lack of informational self-determination gives rise to an
uneven exchange of the economic value. While the owners of Big Data algorithms
profit from their use and disclosure of personal information, the individuals
the personal information relates to do not—at least not directly. If not properly
addressed, the privacy and economic concerns raised by Big Data threaten to
decrease individuals’ willingness to share their personal information3—in effect,
cutting off the flow of the “oil” on which the analytic “machinery” of Big Data runs.

In order to make the interactions between Big Data and individuals more
sustainable—in other words, to effectively transform this “new oil” into a renewable resource—the concept of the personal data ecosystem (PDE) has been proposed.

The PDE is the emerging landscape of companies and organizations that believe
individuals should be in control of their personal information and directly benefit
from its use, making available a growing number of tools and technologies to
enable such control.