My Digital FootPrint

I wrote the original post in March 2010, about the screens of life and the competition to get in your data from the server to the brighly lit screen. The Six screens of life become 7 #mdfp Dark Screen  When writing my digital footprint I updated the Six screen’s of life work originally developed for mobile web 2.0 (extract on read/write web) However, I have now realised that I missed one out.  What is said in summary is that for the most part, we are consumers of content. In our daily lives we consume professionally created, produced and edited content from traditional and new media providers on our ‘six screens of life’. These screens are divided into two broad categories, big screens and small screens, each with three subgroups as per figure 2.   6 screens of life Both for big and small screens, the user has traditionally been a passive receiver of content (content has been broadcast to the user) or the user has been seen as a member of a carefully controlled...

Study 1.    Time Inc . Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood The findings include: Digital Natives switch their attention between media platforms (i.e. TVs, magazines, tablets, smartphones or channels within platforms) 27 times per hour , about every other minute. Because Digital Natives spend more time using multiple media platforms simultaneously, their emotional engagement with content is constrained. They experience fewer highs and lows of emotional response and as a result, Digital Natives more frequently use media to regulate their mood - as soon as they grow tired or bored, they turn their attention to something new. At home, Digital Natives take their devices from room to room with them (65% vs. 41% for Digital Immigrants) - rarely more than an arm's length away from their smartphones - making switching platforms even easier. More than half (54%) of Digital Nativ...

  I have done several talks and debates on this topic – here is the most recent write up from mashup * - Social TV is a major disruption in the rapidly changing “home ecosystem” industry. The outcome from that event mirrors this report as well…. Stowe Boyd free report “ Social TV and the second screen “, characterises the forces at work in the emergence of social TV, presents a framework for understanding the changes that are already at work in the industry, and profiles some of the most innovative companies in the sector. “The most significant change — from the perspective of the user, at least — will be shift in emphasis toward a rich and social user experience, and a decrease in the emphasis around the content being delivered via TV. This doesn’t mean that people will stop caring about high quality TV: they will still care about quality. But users will demand that TV content fit into the social context.” and her...

The BBC released some interesting research around participation online. http://www.bbc.co.uk/blogs/bbcinternet/2012/05/bbc_online_briefing_spring_201_1.html ----- One of the defining characteristics of digital media is interaction. It enables us to be active, make choices, build connections, express ourselves and exercise a new level of control over our media experiences. But how active is the UK online population really? And how might this change in years to come? With these questions in mind, my team and I conducted a large-scale, long-term investigation into how the UK online population participates using digital media today - from sharing links, to writing blogs and uploading photos. And it revealed a fascinating, and at times, surprising picture. Like the population itself, the picture is nuanced but six striking themes emerged: The model which has guided many people's thinking in this area, the 1/9/90 rule , is outmoded. The number of people participating online is s...

  Last night (22 nd May) Andy Eardley , Director & co-Founder, TV App Agency Ltd, Anthony Rose , Co-Founder & CTO, Zeebox, Mark James , Global Business Development Manager, ACCESSMyTV and Will Neale,  CEO, ShowCaster took to the stage at www.mashupevent.com to chat about Social + TV…. A few of my post event thought captures. Does a TV scenario at home described as 1 st and 2 nd screen imply control Revenue for TV will continue to come from advertising (excluding the BBC special case) The power play for Brands is shifting from being on the device to being on the service The connected “experience” requires a person Is social just augmentation? Advertising is likely to be the only unchanged model in TV in 5 years, other models (telco, mobile, access, paid TV) will all adopt in different ways No natural “country boarders” of Internet presents the bigger hurdles to change Will the user be the centre o...

ScreenAgers (millennials, gen Y, facebook generation, born global) really don't respond to ads us, according to a new white paper from ComScore , based on nearly 1,000 TV tests and 35 digital advertising tests by its ARS copy testing group. Yet here's the rub: Young people have always tuned out TV ads more than others, according to ComScore, which has research on the subject dating five decades because of its 2010 acquisition of ARSgroup. The gap between younger and older largely disappears when it comes to digital ads, however. ComScore based the conclusions on surveys showing "share of choice," or the difference between groups of people exposed to ads and those not exposed when asked which among a set of competitive products they'd like to win. Among the key findings:... ScreenAgers (millennials, gen Y, facebook generation, born global) don't respond to TV ads as much as their elders. Younger people were less responsive to TV ads in studies from 1961,...

Nielsen's   2011 State of USA Media: Consumer Usage Report   Why interesting - Who controls who in a multi-screen world? Now that we have (probably!) arrived in a multi-screen world  with TV, Mobile, Tablet, PC, notebook and screens in the home, car, elevator and plane there are new issues we face: Who has our attention and for how long?  What screen is prime and what is the slave? Are all screens just companions? Who wants control you and you experience? Should control be from your device or in the cloud? The debate is now who wants to control you, where they can exercise control from and what does the business model look like? See the full gallery on Posterous

These are US facts....and the data is about discovery, recommendation, influence, programs, experience and who you share with in real time and on the back channel....

http://www.improvedigital.com/wp-content/uploads/2011/10/DisplayAdvertisingEcoSystemMap12.pdf

  The Kindle Fire has a new-cloud Internet browser, Silk, and it has raised some new questions with regards to privacy .   It appears that all of your web surfing habits will transit Amazon’s cloud… just like Google AdWords and Facebook who are also recording/ watching you.   However, Amazon Silk functions in a new way which is unlike anything else currently on the market. Ordinarily, most web browsers such as Safari, Explorer and Firefox connect internet users directly with websites, but Silk filters everything through Amazon’s own cloud-computing services. The company argue that this enables the mobile web experience to be carried out at almost double the speed at which websites currently load.   The privacy brigade say there may be other unintended consequences, stating that the web tracking also applies to secure connections, meaning in theory that Amazon could keep a log of communications made during other online transactions an...

Update -this is 2011 post. However with covid19 and thinking about conferences using two screens, this world of many screens has just become timly. --- I have written about the "Screens of Life" many times and have focussed on what will happen in a multi-screen world; as the ideals of control and data ownership become complex. This is a short video about the future of screens but think about sitting in front of the big screen ( TV) with an interactive information screen (tablet) and using your small screen (mobile) to tweet about what you have round/ seen.... we are in a multiscreen world but who controls what and where is your data?

The changing face of mobile Surprised at the latest Google deal to acquire Motorola Mobility for $12.5Bn , you should not be; Eric Schmidt was very clear back at MWC in FEB 2007 " Mobile Mobile Mobile " and since then Google has focussed both time and effort to deliver andriod (which was itself acquired).  When Schmidt stepped down in saying " adult supervision no longer required " this left open the matured Larry Page to step up from being great at maths and a world leading entrepreneur, to take on the mantel of "world leading strategist and deal doer." This deal will be the discussion point for the next 3 months and already there are a lot of views circulating about what it means but there is no doubt that depending on your stance you can argue for change. However at Mobile 2 on 1st Sept in SFO - we get the first bite, why not join in .  The Deal Google purchased Motorola’s mobile business for $12.5 billion. In doing so, Google brought patents, hardwa...

Back in May I wrote Moving Beyond Recommendation Engines, does personalisation work or are we doomed and I am back thinking again about Eli Pariser: Beware online "filter bubbles"    TED talk as I read his  book. The premise is that life is filtered, but I will still contend that Internet provides less filtering and more choice than a TV or media editor and it is accessible but you need to know how to discover the content you are looking for. Tom Weiss (whom I know well) over at TV Genius blogged about keeping TV relevant for each individual and the need for a mix that needs to include not only recommendations, but also TV search, saved search terms , TV reminders, social media suggestions, editorial reviews, popular programming, and the top trending TV shows.  However you social media recommendation will be influenced by who you follow and presented 5 segments. 1. Socialites: Influenced by friends and family, channel surfing, and web and mobile 2. Progres...

Mobile usage is highest among teenagers   From VentureBeat  by Tom Cheredar on 8 th June 11 The teenage demographic spends the least amount of time watching television, talking on the phone or using personal computers, according to a Nielsen report about how young people engage media. Mobile technology appears to be what they use most. Teens are using text messages to communicate with their social circle over twice as much as any other demographic, the report states. And teens also watch more mobile video content than any other demographic. The 12 to 17 age demographic viewed an average of 7 hours 13 minutes of mobile video per month in Q4 2010, while the general population viewed an average of only 4 hours 20 minutes. Not surprisingly, the report also states that mobile advertising has the greatest impact on teenagers. Implication is for which screen: There is no surprises here – however the youth are leading on using [interacting with] several screens a...

from http://www.theconversationprism.com/

http://newtoonsontheblog.info/screens-for-life I often write about and think about how we consume media on the “ screens of life ” – this is such a better illustration than I every together – thanks @BECKintl But it does miss the 7th, the dark screen! https://www.mydigitalfootprint.com/2010/03/the-six-screens-of-life-become-7-mdfp.html

New Social Rules for Living in a Digital Age If we think about current digital services, such as social media, as a game e.g If Twitter is about getting the best quip of the day or providing some useful info, Linkedin is about proving "my network is bigger than yours", and Facebook is about sharing that "I have a more interesting life than you";  then there must be some new rules for these new games, but what are they? Before the new rules it is, I believe, worth confirming and stating that all of the old rules are still valid, relevant and have not been washed away by this new digital age.  A few examples of old rules that are timeless would include:- 1.       Don't gossip, make things up, slander, steal, pinch or lie 2.       Have evidence and be professional, factual, accurate, honest, and transparent 3.       Engage and treat others how you want to be treated yourself 4...

Image from Greenpeace 31 March 2010  Greenpeace criticises coal-fuelled internet cloud o n the day the iPad goes live and the web is awash with articles following yesterdays views based on the Greenpeace report that t he 'cloud' of data which is becoming the heart of the internet is creating an all-too-real cloud of pollution as Facebook, Apple and others build data centers powered by coal. “If considered as a country, global telecommunications and data centres behind cloud computing would have ranked fifth in the world for energy use in 2007, behind the United States, China, Russia and Japan” Greenpeace have said. http://www.greenpeace.org/international/news/ipad-cloud-climate-change-290310 http://www.greenpeace.org/international/press/reports/make-it-green-cloud-computing "The last thing we need is for more cloud infrastructure to be built in places where it increases demand for dirty coal-fired power," said Greenpeace, which argues that web companies should be mor...

Dark Screen When writing my digital footprint I updated the Six screen’s of life work originally developed for mobile web 2.0 (extract on read/write web)    However, I have now realised that I missed one out. What is said in summary is that for the most part, we are consumers of content. In our daily lives we consume professionally created, produced and edited content from traditional and new media providers on our ‘si x screens of life’. These screens are divided into two broad categories, big screens and small screens, each with three subgroups as per figure 2. Figure 2 :  6 screens of life   Both for big and small screens, the user has traditionally been a passive receiver of content (content has been broadcast to the user) or the user has been seen as a member of a carefully controlled and managed audience (e.g. voting) – but not as a primary creator of content. For instance: both TV and cinema need users to consume (view); and a website needs users to consu...