The value of NOW - is "now data" more valuable than #digitalfootprint behavioural analysis
Last night was my mashup event on Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen? The speakers were Anthony Rose , Casey Harwood , David Cutts , David Mercer and Mark James - moderated by Alan Patrick - a write up from the event will be posted at the mashup blog One of the demo’s at the event was from Endurance Technology and they showed what is possible with TV, interactions, pushing TV about the house and generally having some fun. One aspect of their demo I found insightful….. Endurance were showcasing an example where someone watching a film and using an ipad to interact with the additional content and browse. As adverts came on, they could have been determined from the analysis of the viewers “digital footprint” – check out my creepy post if you are worried about someone tracking/watching you, or by the traditional method of broadcast ads based on content and time of...