Developer Economics 2012 - Key Insights.pdf Download this file VisionMobile Developer Economics June 2012 www.DeveloperEconomics.com . Key messages Developers are rapidly responding to the rising popularity of tablets: more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so. Developer Mindshare, i.e. the percentage of developers using each platform, irrespective of the developer's 'primary' platform, is at an all-time-high 76% for Android and 66% for iOS. Darwin ’s “survival of the fittest” model explains how BlackBerry, BREW, and Bada (Samsung) have lost Mindshare by failing to compete in terms of user reach, which is by far, consistently the top platform selection criterion for developers. In 2012, developers used on average 2.7 platforms in parallel, vs 3.2 in 2011, representing a 15% YoY drop - a clear sign of consolidation. BlackBerry come...