My Digital FootPrint

Key message : decisions regarding the right type of initial explicit and informed “consent” sort from customers is currently a delegated authority from the board. This article argues that there is an imperative to bring back “consent” decisions to the board; at least for a while. The board needs to debate “consent” in light of ideas such as “privacy by design”, ethical AI, brand values, privacy policy, cookie policy and culture; given that consistency across these critical business areas are increasingly core differentiators. - - As a context, much of the classic(al) thinking and definition(s) of consent are here on wikipedia . There is excellent technical work on consent from Kantara for both the user interface and back office processes based on new consent thinking. MEF is publishing really helpful thinking on UI/UX. In the idea of implementing “privacy by design”, I published this blog exploring the concept of Approval vs Forgiveness as the method of gaining consent when co...

Image: https://cdn-grid.fotosearch.com/CSP/CSP462/opt-out-vs-in-marketing-consent-agree-clip-art__k60530152.jpg Key message : the simple decision about seeking the right “consent” is currently an unseen delegated authority. There is a need to bring back consent decisions to the board. At the board we need to debate consent in light of the ideals such as “privacy by design” and brand position; given that consistency across a business is now more important than a single commercial decision. - o - As a context, much of the classic(al) thinking and definition(s) of consent are here on wikipedia . There is excellent technical work on consent from Kantara for both the user interface and back office processes based on new consent thinking. In the idea of implementing “privacy by design”, I published this blog exploring the concept of Approval vs Forgiveness as the method of gaining consent when considering, specifically, innovation. We explored that the purity of a pos...