Trust is not a destination
Trust is not a destination! The purpose of this thought piece is to bring together strategic thinking on data, governance and trust values into one argument. The recommendation is that boards need to wake up There are two existing models of trust that are relevant to business. Let’s call them “experience trust” and “emotional trust.” We are going to explore two new models of trust, explain why they are so disruptive and create a strawman as a way of thinking about the way forward. Experience trust is simple to grasp. Think about using your bank card, pushing the brake pedal in a car, getting on a plane, charging your phone, posting a picture on Facebook, using a vape pipe, drinking water, taking a taxi, texting, etc. Every time you do something the ‘experience’ functions, within reason, as you expect it to. Expected feedback loops reinforce a message that whatever you use can be trusted. Society depends on experience trust. It makes life simple and convenient. A...