My Digital FootPrint

Tony Fish @My Digital Footprint When we were chatting about a collaborative digital business model, my nephew Chris challenged me with this statement “ I can't understand what the consumer gets for helping others though! ” I had just shared with him a business that raised $10m which allows people to help people for free.  I was rather hoping that his digital youthfulness was about to surprise me and provide me with a deep native understanding of being-digital and offer me some insights to the future; but his mind has already been corrupted by out of date, but classical business/ marketing, education. As we continued to debate digital first as I structured out an update to classical marketing, as is set out below. There is an awful lot written and taught about the traditional 1960’s marketing mix tool which is commonly known as the 4, 5, 6, 7 and even 8 P’s of marketing. A quick read of Wikipedia gives all the basics.  A re-write that never really caught on in the 1990...

Research carried out among online gamers by  The Future Laboratory  for Confused.com found that more than half would divulge personal information in return for a little something. 35% of people in the UK have already used a self-quantifying app or service to monitor their fitness levels, mental health, and sleep patterns. To download and read the full report see  here . Dubbed PIPsters (personal information players), this group of tech-savvy consumers are more than aware that their personal information is in great demand, and they are happy for it to be used as long as they get something in return. One person I have backed on Kickstarter is  Zannier who sold his  data on Kickstarter

Pew Internet  have released a new report  on Teens, Social Media and Privacy. Download Summary of Findings Teens share a wide range of information about themselves on social media sites; indeed the sites themselves are designed to encourage the sharing of information and the expansion of networks. However, few teens embrace a fully public approach to social media. Instead, they take an array of steps to restrict and prune their profiles, and their patterns of reputation management on social media vary greatly according to their gender and network size. These are among the key findings from a new report based on a survey of 802 teens that examines teens’ privacy management on social media sites: ·          Teens are sharing more information about themselves on social media sites than they did in the past. For the five different types of personal information that we measured in both 2006 and 2012, each is significantly ...

70% of Teens Hide Their Online Behavior from Their Parents, McAfee Reveals What U.S. Teens are Really Doing Online, and How Little Their Parents Actually Know. Hidden Behavior Includes Everything from Adult Content to Cheating on School Work, Up from 45% since 2010 22.8% of Parents Are Overwhelmed by Technology and Just Hope for the Best Despite their awareness of online dangers, teens continue to take risks by posting personal information and risky photos online, unbeknownst to parents. Many teens are accessing inappropriate online content, despite 73.5% of parents whom trust their teens to not access age-inappropriate content online. Specifically 43% of teens have accessed simulated violence online, 36% have access sexual topics online, and 32% have accessed nude content or pornography online. Nearly half of parents believe their teens tell them everything they do online and insist they are in control when it comes to monitoring their teen’s online behaviors. However, the s...

Source : Social Media, Social Life: How Teens View Their Digital Lives,   Download report from Common Sense Media .

Source : Social Media, Social Life: How Teens View Their Digital Lives,   Download report from Common Sense Media .

Source : Social Media, Social Life: How Teens View Their Digital Lives,   Download report from Common Sense Media .

Image : Just bringing together some work on kids and digital footprints 9 Tips for Managing Your Child’s Social Media Presence   TIPS FROM OUR SOURCES: DIGITAL LIFE – OUR KIDS’ CONNECTED CULTURE “Kids and Tech: Parenting Tips for a Digital Age”   3 Ways to Keep Tabs of Your Kids Online   Are You Ruining Your Child’s Reputation? Talking to Your Kids and Teens About Social Media and Sexting CyberSafe and savvy tips Media! Tech! Parenting! Please do send me any other links to add to this

UNC’s Kenan-Flagler Business School and the YEC have teamed up to compile research and create this infographic, which details the who, how and why of managing millennials.

Source : http://www.businessinsider.com/the-secret-lives-of-teenagers-online-a-full-report-from-business-insider-2012-7#-1 presented Nicholas Carlson Survey looks at what teenagers own and how they use devices They talk on Text and Social sites and if they continue with their current habits email is dead They do everything else such as search, game but avoid news and don’t buy stuff (yet) but do it whilst doing something (TV, homework, out etc) And the results are identical to the Orange research from 2004 – why do kids love technology – “they don’t it is just a place they can go where parents don’t have control” Interesting is that most teens in this survey never fear for their safely because of what they do online

Source : http://www.businessinsider.com/the-secret-lives-of-teenagers-online-a-full-report-from-business-insider-2012-7#-1 presented Nicholas Carlson Survey looks at what teenagers own and how they use devices They talk on Text and Social sites and if they continue with their current habits email is dead They do everything else such as search, game but avoid news and don’t buy stuff (yet) but do it  whilst doing something (TV, homework, out etc) And the results are identical to the Orange research from 2004 – why do kids love technology – “they don’t it is just a place they can go where parents don’t have control” Interesting is that most teens in this survey never fear for their safely because of what they do online

Source : http://www.businessinsider.com/the-secret-lives-of-teenagers-online-a-full-report-from-business-insider-2012-7#-1 presented Nicholas Carlson Survey looks at what teenagers own and how they use devices They talk on Text and Social sites and if they continue with their current habits email is dead They do everything else such as search, game but avoid news and don’t buy stuff (yet) but do it  whilst doing something (TV, homework, out etc) And the results are identical to the Orange research from 2004 – why do kids love technology – “they don’t it is just a place they can go where parents don’t have control” Interesting is that most teens in this survey never fear for their safely because of what they do online

Source : http://www.businessinsider.com/the-secret-lives-of-teenagers-online-a-full-report-from-business-insider-2012-7#-1 presented Nicholas Carlson Survey looks at what teenagers own and how they use devices They talk on Text and Social sites and if they continue with their current habits email is dead They do everything else such as search, game but avoid news and don’t buy stuff (yet) but do it  whilst doing something (TV, homework, out etc) And the results are identical to the Orange research from 2004 – why do kids love technology – “they don’t it is just a place they can go where parents don’t have control” Interesting is that most teens in this survey never fear for their safely because of what they do online

Source : http://www.businessinsider.com/the-secret-lives-of-teenagers-online-a-full-report-from-business-insider-2012-7#-1 presented Nicholas Carlson Survey looks at what teenagers own and how they use devices They talk on Text and Social sites and if they continue with their current habits email is dead They do everything else such as search, game but avoid news and don’t buy stuff (yet) but do it  whilst doing something (TV, homework, out etc) And the results are identical to the Orange research from 2004 – why do kids love technology – “they don’t it is just a place they can go where parents don’t have control” Interesting is that most teens in this survey never fear for their safely because of what they do online

Set of booklets from AVG ( I know JR the CEO) published here http://www.avgdigitaldiaries.com/ A guide for parents, putting yourself in your kids’ digital shoes Parents, teens and online safety limits - a guide for parents Parenting dilemmas for the digital age - to snoop or not to snoop? 90974190-An-AVG-Digital-Diaries-guide-for-parents-putting-yourself-in-your-childrens-shoes.pdf Download this file