My Digital FootPrint

  Source: http://socialphysics.media.mit.edu/   This is a book and data set – really worth ready… however the open data is here http://realitycommons.media.mit.edu/ - this is worth looking at.   How can we create organizations and governments that are cooperative, productive, and creative? These are the questions of social physics, and they are especially important right now, because of global competition, environmental challenges, and government failure. The engine that drives social physics is big data: the newly ubiquitous digital data that is becoming available about all aspects of human life. By using these data to build a predictive, computational theory of human behavior we can hope to engineer better social systems.      

Tony Fish @My Digital Footprint When we were chatting about a collaborative digital business model, my nephew Chris challenged me with this statement “ I can't understand what the consumer gets for helping others though! ” I had just shared with him a business that raised $10m which allows people to help people for free.  I was rather hoping that his digital youthfulness was about to surprise me and provide me with a deep native understanding of being-digital and offer me some insights to the future; but his mind has already been corrupted by out of date, but classical business/ marketing, education. As we continued to debate digital first as I structured out an update to classical marketing, as is set out below. There is an awful lot written and taught about the traditional 1960’s marketing mix tool which is commonly known as the 4, 5, 6, 7 and even 8 P’s of marketing. A quick read of Wikipedia gives all the basics.  A re-write that never really caught on in the 1990...

KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers

Source: https://conversationprism.com/free-downloads/ and http://www.conversationprism.com/   Developed in 2008 by Brian Solis , The Conversation Prism is a visual map of the social media landscape. It’s an on-going study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life.

Image: Facebook CEO Mark Zuckerberg gestures during his keynote address at the Facebook f8 Developers Conference. Zuckerberg's Law is that every year the amount of personal things you will share on Facebook doubles – Source NYT 2008 there are three questions we are now facing in 2013 as sharing continues to grow and we hit the question of where we will end the year. Is there a finite amount that you are prepared to share about your life with others?; Is there a finite amount I am prepared to accept as shared?; and, Is sharing driven by us or the machine? The question is not when will it slow, but what will cause sharing to slow / change. However as sensor and medical data comes online will the  trend prove true?  

http://www.tellagence.com/the-science/ Tellagence says it can predict how information will flow on social networks. The goal is to allow companies to figure out who is really likely to spread their messages – and avoid wasting time and money on reaching others. Called influencers in all other places but they call the people who really care… [youtube http://www.youtube.com/watch?v=ZYx731GLiS4]

Source + download http://www.demos.co.uk/publications/thedatadialogue We live in an age of sharing. As consumers and online, we regularly share personal information, and generate new data through our browsing or purchasing history. Businesses and government are increasingly aware of the value of this information, which can result in better and cheaper services for customers, new sources of income for businesses and improved public services. But the question of who owns this information, and how it is collected, stored and used, is becoming a major consumer rights issue. It is crucial, therefore, that people are at the heart of any new settlement. The Data Dialogue sets out the results of the largest ever poll of public attitudes on personal information and data- sharing. Based on a representative sample of 5,000 adults, the report finds a growing crisis in consumer confidence over how government and business handle personal data, and discomfort about the way in which personal in...

A  multi-country study  commissioned by Intel Corporation on “Mobile Etiquette indicates “the majority of adults and teens around the world are sharing information about themselves online and feel better connected to family and friends because of it.” However, the survey also revealed a perception of “oversharing,” with at least six out of 10 adults and teens saying they believe other people divulge too much information about themselves online, with Japan being the only exception. The survey examined the current state of mobile etiquette and evaluated how adults and teens in eight countries share and consume information online, as well as how digital sharing impacts culture and relationships. The research was conducted in the United States in March and a follow-up study was conducted in Australia, Brazil, China (adults only), France, India, Indonesia and Japan from June to August.

[slideshare id=13488609&w=427&h=356&sc=no] Source : http://www.socialnerdia.com/   Twitter https://twitter.com/socialnerdia   There is so much data in these slides but it is worth running through

Source is   InventHelp

Source : http://analytics.blogspot.co.uk/2012/03/capturing-value-of-social-media-using.html Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective. What this “Social Value visualization” is showing is the number and monetary value of all your goal completions against those that resulted from social referrals - both as last interaction, and assisted.

  I have done several talks and debates on this topic – here is the most recent write up from mashup * - Social TV is a major disruption in the rapidly changing “home ecosystem” industry. The outcome from that event mirrors this report as well…. Stowe Boyd free report “ Social TV and the second screen “, characterises the forces at work in the emergence of social TV, presents a framework for understanding the changes that are already at work in the industry, and profiles some of the most innovative companies in the sector. “The most significant change — from the perspective of the user, at least — will be shift in emphasis toward a rich and social user experience, and a decrease in the emphasis around the content being delivered via TV. This doesn’t mean that people will stop caring about high quality TV: they will still care about quality. But users will demand that TV content fit into the social context.” and her...

http://www.theshiftonline.com/ - recommended reading

Original article is on Read/Write Web http://www.readwriteweb.com/archives/study_why_do_people_use_facebook.php A new study entitled "Why do people use Facebook?" from Boston University's Ashwini Nadkarni and Stefan G. Hofmann proposes that the social network meets two primary human needs: (1) the need to belong and (2) the need for self-presentation. The study also acknowledges demographic and cultural factors as they relate to the belonging need, and the variation of personality types on Facebook usage. Comment : Neither of these are new or revolutionary and continue to show that our digital self is just us – warts and all Abstract The social networking site, Facebook, has gained an enormous amount of popularity. In this article, we review the literature on the factors contributing to Facebook use. We propose a model suggesting that Facebook use is motivated by two primary needs: (1) the need to belong and (2) the need for self-presentation. Demographic and c...

Now does this occur because this is when it happens, or because you believe it should happen then and we did it then?  Does measurement confirm a belief that we all already had and acted on …..  what does the data really tell us? Source KISSmetrics .