Trust is not a thing or a destination, but an outcome from a transformation
Trust is not a thing or a destination but an outcome of a transition. I have written over 214 articles on “trust” over the past 12 years. I have read endless books and done countless presentations on the topic of TRUST. I have always searched for the relationships between trust and strategy, value, consent, privacy, identity, data and risk. The well-reasoned articles include Imaging a Digital Strategy starting from TRUST , Trust is not a destination! , How can Brands restore user trust? A segmentation model based on trust , The relationship between Trust, Risk and Privacy . This article brings together some of the thinking already explored in previous articles but as the new drawing below. It started as I was playing with Laplace to Fourier and back. These are the transformations between time and frequency. Whilst time and frequency are related, to move between the domains in maths requires some fancy work. On either side of the ...