My Digital FootPrint

Believe or not, this is a copy of “My Digital Footprint” in the window of the Book Shop at AESE (leading business school in Portugal) Best bit, two shelves below is Drucker.

Believe or not, this is a copy of “My Digital Footprint” in the window of the Book Shop at AESE (leading business school in Portugal) Best bit, two shelves below is Drucker.

Stephanie Clifford a reporter covering advertising and marketing for the New York Times media desk. Great article by her on my business model number 6 where consumer control their own data and get paid to do so, and model number 5, the incentive to do so.   Here is the chapter on business models “New companies including WeShop , Aprizi , Blippy and Dopplr are trying to exploit the data that people seem so willing to give up. Some are even allowing shoppers to set what terms they want — free shipping, half-price discounts, only fair-trade products.”

 Pithy notes from Rory talk at Ogilvy Verge in Lisbon.  Value is in the eye of the beholder If it only requires you to view from a different angle to provide new value – do it. Marketing Law came from packaged goods (however unrepresentative sample) which are have to buy products Behaviour - was attitude towards brand that means you will move your hand a few inches along shelf World today is not about “Have Too” purchases, you don’t need to upgrade. Behavioural Economics. What are the short cuts that allow you to make fast purchase decisions. Branded things tend to be better – self fulfilling. How people go about making decisions: Subjectivity – digital age, price differentiation possible by time of day, don’t need to sell at same price Price is not universal Obliquity – you cannot change human behaviour by being direct, people will not respond in the way you expect Scare works – light touch (indirect) (creative) vs heavy handed (direct) (non-creative) Incentive – money is not a good m...

 Pithy notes from Rory talk at Ogilvy Verge in Lisbon.  Value is in the eye of the beholder If it only requires you to view from a different angle to provide new value – do it. Marketing Law came from packaged goods (however unrepresentative sample) which are have to buy products Behaviour - was attitude towards brand that means you will move your hand a few inches along shelf World today is not about “Have Too” purchases, you don’t need to upgrade. Behavioural Economics. What are the short cuts that allow you to make fast purchase decisions. Branded things tend to be better – self fulfilling. How people go about making decisions: Subjectivity – digital age, price differentiation possible by time of day, don’t need to sell at same price Price is not universal Obliquity – you cannot change human behaviour by being direct, people will not respond in the way you expect Scare works – light touch (indirect) (creative) vs heavy handed (direct) (non-creative) Incentive – money is not a good m...

http://cs.nyu.edu/trackmenot/ TrackMeNot, is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e. covering one's tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the Firefox Browser and popular search engines (AOL, Yahoo!, Google, and Bing) and requires no 3rd-party servers or services.

http://cs.nyu.edu/trackmenot/ TrackMeNot, is a lightweight browser extension that helps protect web searchers from surveillance and data-profiling by search engines. It does so not by means of concealment or encryption (i.e. covering one's tracks), but instead, paradoxically, by the opposite strategy: noise and obfuscation. With TrackMeNot, actual web searches, lost in a cloud of false leads, are essentially hidden in plain view. User-installed TrackMeNot works with the Firefox Browser and popular search engines (AOL, Yahoo!, Google, and Bing) and requires no 3rd-party servers or services.