Personal Raises $7M From Steve Case And Others To Help Consumers Protect Their Digital Data
Personal Raises $7M From Steve Case And Others To Help Consumers Protect Their Digital Data Under the radar startup Personal has just announced a round of funding from a group of impressive backers. Personal has raised $7.6 million in a Series A round of investment from Grotech Ventures and Steve Case’s Revolution LLC with participation from Allen & Company and Eric Semler of TCS Capital Management (although this SEC filing indicates the startup raised $7.3 million) Founded by the same management team that built business mapping application The Map Network (which was acquired by NAVTEQ in 2006), Personal aims to give consumers control over their digital data. Details are still sparse on how Personal does this, but the company says that it helps users prevent companies tracking, compiling and selling digital information without the consumer’s consent. In particular, Personal highlights the invasiveness of online tracking as a problem in the consumers web. Sha...