Experian research on buying behaviours
RWC-whitepaper2.pdf Experian have released a whitepaper with research looking at consumer buying behaviours and multi-channel retail. Some interesting trends have emerged including the rise of the Handset Haggler, consumers who use their mobile in-store to check prices of goods elsewhere before purchasing. 10% of respondents do this according to the survey of 2000 UK consumers by ResearchNow. Key trends include: 10% consumers use their mobile in-store to check prices of goods elsewhere before purchasing 5% of respondents have actively sought feedback on a purchase in store from Twitter or Facebook 4% of all those surveyed will make a purchase based on an offer sent to them based on location eg Facebook Places Some other key findings: Consumers still love shopping offline – they find it practical, informative and fun. But online is having huge impact on offline shopping. Amazingly, 60% of food sales are influenced by online activity – thi...