Original article is at MarketPlace, Tuesday, April 26, 2011 Listen to this Story University of Chicago economist Richard Thaler discusses why he believes businesses that (the) collect(ors of) our data should give it back to us so that we can use it. KAI RYSSDAL: There's almost nothing you can do in this digital economy -- from using a smartphone to getting cash out of an ATM -- that doesn't leave some kind of digital footprint. Companies use that data, as we know, to make money -- which for some people rankles on two counts. One, the privacy part of it. Two, it's our data. And more often than not, the businesses that collect it have no interest whatsoever in sharing it with us. University of Chicago economist Richard Thaler says they ought to. Richard Thaler, good to have you with us. RICHARD THALER: Thanks Kai. RYSSDAL: So your basic idea is you want to have companies give all of this data that they gather on us back to us so we can use it. ...