Google doesn't want your identity - it wants the data that gives you identity
It’s official: Google wants to own your online identity is the article is from GigaOm http://gigaom.com/2011/08/29/its-official-google-wants-to-own-your-online-identity/ using the same Image from Kat B Photography So Schmidt told it like it is at Edinburgh that an “identity service” unlocks the ability to do the trade and everyone goes into melt down. Why are you somewhat shocked that Google + plus > than competing with Facebook. As covered in numerous posts here previously, (social) signals are a critical part of Big Data but signals from real, authenticated, trusted real people with an identity means that you undertake a real "trade". Now lets not get sidelined by Real Name policy issues and the wider political implications; lets just focus on the "trade or barter." You give up data for access to FREE services, but the data cannot be identified means the value is smaller than knowing who you are. If t...