My Digital FootPrint

Together with Simon Grice , we have founded iNeed which lets you & your friends help each other find trusted, local people to get things done. At its core is thinking from Clay Shirky on all things collaborative/ surplus and Doc Searls on all things VRM and Gift economy Lewis Hyde / wiki . In essence of Social + Local + Crowd + Mobile. We have just raised £50k using CrowdCube and now plan to take the alpha (which is live) to a functioning V1 platform before the end of the year. All support and insights are welcome. o         Facebook –  www.facebook.com/ineed.co.uk o         Twitter –  www.twitter.com/ineed o         Google+ -  https://plus.google.com/u/0/102319440131380044921

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I am speaking at ForumOxford: Mobile Technologies Conference 2012 Mobile startups - making the UK the next Silicon Valley (23 November 2012) Unlike many large, impersonal conferences, ForumOxford is highly interactive and promotes open communication between participants and speakers - we expect in the range of 70 - 100 participants. The event is designed with ample Q&A time and opportunities for further discussions of the conference topics during breaks, over lunch and at the early evening drinks reception. No sales pitches - this is a conference for presentations, questions, answers and discussions More details www.conted.ox.ac.uk/courses/H600-22 Follow @ForumOxford on Twitter: @ForumOxford - http://twitter.com/ForumOxford

I am speaking at ForumOxford: Mobile Technologies Conference 2012 Mobile startups - making the UK the next Silicon Valley (23 November 2012) Unlike many large, impersonal conferences, ForumOxford is highly interactive and promotes open communication between participants and speakers - we expect in the range of 70 - 100 participants. The event is designed with ample Q&A time and opportunities for further discussions of the conference topics during breaks, over lunch and at the early evening drinks reception. No sales pitches - this is a conference for presentations, questions, answers and discussions More details www.conted.ox.ac.uk/courses/H600-22 Follow @ForumOxford on Twitter: @ForumOxford - http://twitter.com/ForumOxford

I am speaking at ForumOxford: Mobile Technologies Conference 2012 Mobile startups - making the UK the next Silicon Valley (23 November 2012) Unlike many large, impersonal conferences, ForumOxford is highly interactive and promotes open communication between participants and speakers - we expect in the range of 70 - 100 participants. The event is designed with ample Q&A time and opportunities for further discussions of the conference topics during breaks, over lunch and at the early evening drinks reception. No sales pitches - this is a conference for presentations, questions, answers and discussions More details www.conted.ox.ac.uk/courses/H600-22 Follow @ForumOxford on Twitter: @ForumOxford - http://twitter.com/ForumOxford

I have been doing some thinking about what real time means and I hope that this blog explains some thoughts. In the old world of data we collected lots of data and put in all into big databases and stored it. We then wrote cleaver algorithms to run over the data as analysis which gave insights such as context, feedback, fraud, behaviour and personalisation.   In my world I describe this as my rear view mirror. We collected data that we had just seen and then provided feedback on what had just happened. More recently we have dropped the store bit and instead use the real-time data feed to bring about immediate input what we are looking at based on sentiment, signals and intent. In my world I describe this as my head up display. We collected data that we had just seen (in the rear view now as passed it) but provide insights on what is happening. ---- The next point is a bit of a mind shift as it requires real time that is not generated by me, but could impact me. (Sensor data)...

Google’s Zero Moment of Truth (ZMOT), Why consumers buying behaviour has changed forever. Up until now, leading brands have been the ones who consistently win at two ‘moments of truth’ for their consumers: The 1st moment is the consumer experience when they’re about to buy something; standing in front of a shelf with hand on the product The 2nd moment is what happens when they use it for the first time; opened the package and using the product Google argue that the ability to create and share your own content about brands has given birth to a new moment, the Zero Moment of Truth (ZMOT). Consumers can now discover a great deal about you before making a purchase; without going anywhere near your marketing or sales. Their research found that people now look at over 10 different sources of online information before making a purchase.  This means that as marketers we need to understand how to win at ZMOT and to explain this, work through your own model ...